• Activision Blizzard announced that NetEase rejected their proposal to extend their partnership.
• Blizzard China disclosed that they will discontinue their game services in a few days due to the impasse.
• Activision Blizzard is looking for a new Chinese partner to continue offering their hit game, World of Warcraft, to Chinese users.
Activision Blizzard, a US based video game holding company, recently disclosed that Chinese publisher NetEase had rejected their proposal to extend their long-standing partnership. In a statement on the microblogging site Weibo, Blizzard China said that they were “sorry” that NetEase was not willing to extend the services of their game for another six months on the basis of existing terms as they look for a new partner.
The decision to end the partnership with NetEase will have an effect on the gaming industry and the end users, as Blizzard China announced they will discontinue their game services in a few days due to the impasse. The discontinued services will include their popular World of Warcraft game, leaving millions of gamers in China without access to the game.
In an effort to keep their game services alive in the region, Activision Blizzard has already started talks with potential partners for a new Chinese collaboration. The Santa Monica based company is looking for a new partner to continue offering their hit World of Warcraft game to Chinese end users.
The company has not yet revealed any details about the new Chinese partner and the terms of the agreement. However, it is likely that the new partner will be a global tech giant, as Activision Blizzard is looking for a “strategic” partnership to ensure the success of their games in the Chinese market.
Activision Blizzard has a long history of successful collaborations in the Chinese market and it is no surprise that they are looking for a new partner to continue offering their hit games to Chinese users. The gaming industry is constantly evolving, and it is important for companies to stay ahead of the curve in order to remain competitive. With their latest partnership with a new Chinese partner, Activision Blizzard is sure to remain at the forefront of the gaming industry.